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Discover how Universal Studios Florida’s social media audience engages with thrill rides, blockbuster franchises, and immersive experiences. This analysis reveals key insights that can help shape smarter digital strategies.

This report examines how Disney and Universal use social media to engage their audiences, with a focus on five key metrics: average likes, average comments, sentiment ratio (positive-to-negative), and engagement rate. By analyzing the performance of these two leading brands, this report aims to identify trends, assess strengths and weaknesses, and provide practical recommendations for improving digital engagement strategies.