Live Event Proposal
This proposal outlines a fully integrated event concept designed to launch the Step Into the Story campaign for SkyQuest Park. From creative concept and immersive design to logistical planning, promotion, and evaluation, every element of this live event was crafted with both the brand’s identity and strategic objectives in mind. Explore the details below to see how a single event can create lasting impact through thoughtful storytelling and experiential marketing.
Reflection
Working on SkyQuest Studios Presents: Opening Credits has been one of the most creatively rewarding projects I’ve taken on and, honestly, I wish this event were really happening. From concept to execution, I loved the challenge of blending immersive storytelling with real-world event logistics. It pushed me to think beyond just “what looks cool” and really focus on how every decision, from budget to guest flow to promotional strategy, supports a bigger PR goal. This project gave me a chance to flex both my creative muscles and my strategic planning skills, and it reminded me why I’m passionate about experiential marketing. More than just an assignment, it felt like building a campaign I’d want to pitch in the real world; one that brings people together through shared stories and unforgettable experiences.