top of page

Media And Promotion Plan

Explore our comprehensive Media & Promotion Strategy for SkyQuest Park's 'Opening Credits' event, crafted to generate excitement and engagement.

 

This plan leverages an integrated communication approach, from pre-event promotion to post-event engagement, ensuring a successful launch for our 'Step Into the Story' campaign."

Pre-Event Promotion Strategy

Invite Only With community Engagement

While SkyQuest Studios Presents: Opening Credits is an exclusive, invite-only event, our integrated promotional approach uses paid, earned, shared, and owned media to amplify the story, generate community interest, and build anticipation for the broader Step Into the Story campaign.

We will share curated behind-the-scenes content and post-event highlights to invite our audience into the experience even if they aren’t physically in the room.

​

PESO Breakdown:
​
Paid Media:

  • Geo-targeted Instagram & Facebook teaser ads promoting the premiere’s significance and inviting followers to experience exclusive content via social channels.

  • Private Eventbrite listing with boosted brand awareness ads.​

    • The Eventbrite is used for RSVP management; the listing remains private with limited boosted exposure for brand awareness, not open registration.

​

Earned Media:

  • Press Release Distribution: Highlight the event’s role as a VIP launch for SkyQuest’s new immersive campaign, emphasizing post-event media opportunities and the creative strategy behind the activation.

  • Media Interviews & Features: Offer interviews with SkyQuest’s leadership and creative team, focusing on the innovation, storytelling, and campaign vision.

  • Select Calendar Listings: Position as a “Media Access by Request — Exclusive Premiere” to maintain visibility with controlled access.

​

Shared Media:​

  • Pre-Event Social Teasers: Countdown posts, character sneak peeks, and set design glimpses via Instagram and Facebook Stories & Reels leading up to the event.

  • Event-Day Live Coverage:

    • Curated Stories, Reels, and select Live moments from inside the event

    • Real-time highlights of immersive activations, guest reactions, and branded moments

    • Reposts of select guest content using official event hashtag

  • Post-Event Content Sharing: Edited video recaps, photo galleries, and curated social posts designed to extend the story, reach the broader SkyQuest Park community and encourage guests to share their event memories using #SkyQuestOpeningCredits.

​

Owned Media:

  • Dedicated event page on the SkyQuest Park website featuring creative concepting, campaign storytelling, RSVP access, and a post-event gallery

  • Personalized email invitations, RSVP follow-ups, and post-event thank-you messages with recap content.

  • Branded blog posts exploring the storyworlds by featuring behind-the-scenes articles, creative highlights, and long-form storytelling that supports the immersive campaign launch

​

Positioning Summary:


“The invite-only premiere is the first chapter in a story designed for everyone. Through curated content, live social coverage, and post-event storytelling, SkyQuest will open the door for fans and followers to experience the campaign’s evolution.”

Messaging Plan

Sample Email Invitation:

Subject: 🎬 You’re Invited: SkyQuest Studios Presents Opening Credits, An Exclusive Premiere

​

Preview Text: Be Part of the Story Before the World Sees It


Body Copy:

Step behind the curtain for an evening of immersive storytelling and creative spectacle. You’re invited to the exclusive premiere of SkyQuest Studios Presents: Opening Credits; a first look at the worlds of SkyQuest Park before the campaign launches to the public.

​

Date: Thursday, October 23, 2025
Time: 6:15 PM – 11:00 PM
Location: The Clay Theatre, Green Cove Springs, FL

​

This is a private, invite-only event. RSVP by October 10 required to attend.

​

[ RSVP Now ]

​

We look forward to stepping into the story with you

​

Sample Social Media Posts:

  • Pre-Event Teaser Post:
    “The story begins behind closed curtains… and you’re invited to step behind them. Stay tuned as SkyQuest Studios launches its most immersive campaign yet. #SkyQuestOpeningCredits #StepIntoTheStory”

​

  • Event Day Instagram Story Frame:
    “Tonight, the story begins… Follow along for real-time moments from our invite-only premiere. #SkyQuestOpeningCredits”

​

  • Post-Event Reel Caption:
    “What begins as an exclusive premiere becomes a story for everyone. Experience the highlights from Opening Credits. #SkyQuestOpeningCredits #StepIntoTheStory”

​

Hashtags & Tagline:

  • Event Hashtag: #SkyQuestOpeningCredits

  • Campaign Hashtag: #StepIntoTheStory

  • Tagline: Where the Story Begins

Media Outreach Plan

Our earned media approach positions the event as a major creative milestone for Central Florida and the Space Coast.

​

Press Release Headline:

SkyQuest Studios Launches Immersive Brand Campaign with Exclusive Premiere Event in Central Florida

​

​

First Paragraph of the Press Release:

Green Cove Springs, FL  (October 23, 2025) — SkyQuest Studios will officially launch its immersive storytelling campaign, Step Into the Story, with an exclusive, invitation-only premiere at the historic Clay Theatre. Designed as a cinematic introduction to SkyQuest Park’s bold new direction, this VIP event blends theatrical performances, interactive story zones, and immersive experiences. Though closed to the public, SkyQuest invites the community to follow along via social coverage and post-event highlights marking the start of a campaign designed to captivate Central Florida and the Space Coast.

​

Targeted Media Outlets:

  • Space Coast Living Magazine

  • Florida Today (Brevard County)

  • Bungalower (Orlando)

​

Pitch Angle:

SkyQuest Studios’ immersive brand launch is more than a one-night event; it’s the start of a community-centered storytelling experience designed to attract families, visitors, and creatives from across Central Florida and the Space Coast.

​

This campaign introduces a fresh, experiential approach to entertainment branding in the region, positioning SkyQuest Park as a destination where guests don’t just visit, they become part of the story.

​

By offering media outlets exclusive interviews, behind-the-scenes access, and a curated set of visual assets, we’ll invite coverage that highlights SkyQuest’s creative innovation, community ties, and forward-thinking campaign strategy.

Community Partnerships and Influencer Tie-Ins

Community Partner: Space Coast Office of Tourism


The Space Coast Office of Tourism serves as Brevard County’s official tourism promotion agency, spotlighting regional attractions, events, and family-friendly experiences. As a recognized community partner, they are instrumental in connecting local businesses and visitors through strategic promotion and regional storytelling.

​

How They Fit with SkyQuest Park:

  • They align naturally with SkyQuest Park’s mission to create immersive, destination-worthy experiences in the Space Coast region.

  • They have existing promotional channels, including social media, visitor guides, and community event calendars, which could amplify awareness of SkyQuest’s campaign beyond the immediate guest list.

​

SkyQuest's Approach to Collaboration:

  • Propose a spotlight feature on their website or social platforms, highlighting the launch of the Step Into the Story campaign as a key cultural moment for the region.

  • Offer exclusive post-event images or content for them to share with their audience.

  • Explore future collaboration opportunities for community days, local events, or family-focused promotions.

​

Influencer Tie-In: @TheThemePARKDad

A Central Florida-based theme park content creator, @thethemeparkdad specializes in immersive attraction coverage and experiential storytelling. His following includes local families, theme park enthusiasts, and experience seekers, making him an ideal ambassador for amplifying the event’s reach through authentic, first-person content.

​

How He Fits with SkyQuest Park:

  • His content centers on creative, family-friendly theme park experiences.

  • He can preview the event through Stories, Reels, and post-event recaps that highlight SkyQuest Park’s immersive approach.

​

SkyQuest's Approach to Collaboration:

  • Invite him to attend the premiere for exclusive content creation.

  • Offer branded materials, early access moments, and opportunities for reposting by SkyQuest’s official channels.

  • Encourage use of #SkyQuestOpeningCredits and #StepIntoTheStory for consistent brand messaging.

Event Registration and Follow-up Strategy

Registration Process

  • As an invite-only event, SkyQuest Studios Presents: Opening Credits will utilize a controlled guest registration system designed for both exclusivity and seamless access.

  • Private Eventbrite Listing:

    • The event will be listed as Private on Eventbrite, accessible only via a direct RSVP link shared through personalized email invitations.

    • The Eventbrite page will include detailed event information, location, dress code, and access instructions.

  • QR-Coded Check-In:

    • Registered guests will receive a unique QR code for contactless check-in upon arrival.

    • This allows staff to track attendance in real time and manage capacity across the venue zones.

  • RSVP Deadline:

    • All RSVPs must be confirmed by October 10, 2025, allowing for final guest list preparation and catering headcount.

​

Pre-Event Communication & Reminders

  • Confirmation Email (Upon RSVP):

    • Includes event details, arrival time, parking info, and guest expectations (e.g., immersive experience, attire suggestions).

  • Reminder Email (48 Hours Before Event):

    • Quick-reference details, check-in instructions, QR code, and a teaser highlight reel from SkyQuest’s social channels.

  • Day-of Reminder (Optional):

    • SMS or email reminder sent morning-of with check-in time and any last-minute updates (e.g., weather considerations).

​

Post-Event Follow-Up

  • Thank You Email (Within 48 Hours Post-Event):

    • Express gratitude, highlight key moments, and include a link to the post-event photo gallery and campaign highlight reel.

  • Call-to-action: “Be the first to know when the next chapter of the SkyQuest story begins! Follow us on social media and subscribe to our newsletter.”

  • Optional Post-Event Survey:

    • Short form to capture guest impressions, favorite moments, and interest in future events or experiences.

  • Content Sharing & Tagging Opportunities:

    • Encourage guests to share their photos and use #StepIntoTheStory, positioning their posts for resharing by SkyQuest Park.

​

Long-Term Engagement Opportunities

  • Email List Opt-In at Registration:

    • Allow guests to opt into the SkyQuest Studios mailing list for updates on campaign activations and future events.

  • Exclusive Access to Future Campaign Content:

    • Offer registrants early access to future SkyQuest Park news, event previews, and behind-the-scenes content, reinforcing community connection post-event.

Metrics for Success

Quantitative Metrics

  • Attendance Numbers:

    • Total RSVPs vs. actual check-ins

    • Percentage of invited guests who attended

  • Registration Conversion Rates:

    • RSVP click-through rates from email invitations

    • Eventbrite registration form completion rates

  • Social Media Engagement:

    • Total impressions, reach, likes, shares, and comments on posts using #SkyQuestOpeningCredits

    • UGC (User-Generated Content) and influencer posts tagged with #SkyQuestOpeningCredits

    • Post-event social engagement tracked via hashtag analytics tools

    • Broader campaign engagement via #StepIntoTheStory to monitor cross-promotion and community reach

  • Media Mentions & Coverage:

    • Number of articles published or broadcast segments aired

    • Social media coverage by influencers or media partners

  • Email Campaign Performance:

    • Open rates and click-through rates for invitations, reminders, and post-event thank-you email

​​

Qualitative Metrics

  • Guest Feedback & Survey Responses:

    • Insights on guest experience, favorite activations, and overall event satisfaction

    • Feedback on access, flow, immersive elements, and performer interactions

  • Media & Influencer Sentiment:

    • Tone of coverage and social media mentions (e.g., excitement, positive engagement)

    • Content shared by influencers reflecting campaign messaging

  • Internal & Vendor Feedback:

    • Observations from staff, partners, and performers on logistics, crowd management, and zone engagement

​

Post-Event Evaluation Goals

  • Assess the event’s effectiveness as a campaign launch catalyst

  • Measure brand awareness lift within the Space Coast and Central Florida community

  • Capture content and engagement assets for ongoing promotional use

  • Identify areas for improvement in guest flow, messaging, or activation design

bottom of page