Designing Wonder

Putting this webinar together was intimidating but satisfying. I’ve been living in the world of SkyQuest Park for months now, but this was the first time I got to really walk people through it the way I see it in my head. Translating all the layers (emotion, design, nostalgia, storytelling) into something that felt clear, visual, and fun was such a rewarding challenge. It pushed me to balance strategy with simplicity, and to think about how every detail lands with the audience. I walked away from this process even more obsessed with the power of immersive experiences and the kind of emotional storytelling that sticks with people long after the credits roll.